Newsletter Sample 2

Product News: 2017 Bodybuilding.com Supplement Awards

While Animal, our brother brand, usually gets most of the attention, Universal is also regularly nominated for awards and recognition. Today, we’re pleased to announce that our premium weight gainer, Real Gains, was nominated for “Gainer of the Year” in Bodybuilding.com's 2017 Supplement Awards. Voting begins on 7/31 through 8/6 with results to follow some time later.

Real Gains is a high calorie, nutritionally-dense weight gainer powder that consists of a special bend of the highest quality proteins, complex carbs, and essential fatty acids (EFA). It will help you target lean muscle gains, not just indiscriminate weight (in other words, fat). Over the years, many lifters have used the product with great success. Here is one such reviewer from the website:

“I have been using Universal Real Gains Chocolate Ice Cream for about a year now. This product works. Prior to using Real Gains I had hit a plateau in personal gains. That all ended after I addressed my workout routine and started using Universal Real Gains as my protein supplement. One year later I have packed on 20 lb of lean muscle while maintaining  13% body fat. I have been extremely happy with this product and recommend it to all of my FitFam swolejas who want a mass gainer that tastes great, shakes easily, and produces results period.” —enfueg0H

Product Spotlight: Universal’s New Flavored Creatine

No, it’s not unique. There’s nothing flashy about it. It’s not revolutionary and it certainly won’t give you gains overnight. Instead, the new Universal Flavored Creatine supplement takes what is arguably the most proven and effective ingredient in the history of sports nutrition industry and… tweaks it. You’ll find the same high quality creatine monohydrate that dissolves quickly and completely but in a new and delicious flavored powder. Sure, you could drop the tasteless powder into any drink of your choice. But why would you when you can get a refreshing and extremely delicious drink mix? Just add ice cubes to either our Fruit Punch or Blue Raspberry flavors and you’re good to go. No tweaking necessary.

Universal Top Sellers

Here is our current top 5 best-selling Universal brand products. We compiled this list from sales around the world. If you don’t currently carry these super products and are interested in doing so, please give your Sales Rep a call.

#5: Atomic 7 (BCAA with citrulline, glutamine, and taurine)

#4: Ultra Whey Pro (economical whey protein powder)

#3: Gain Fast 3100 (value weight gainer)

#2: Real Gains (premium weight gainer)

#1: Creatine Powder (pure Creapure® brand creatine monohydrate)

The 40th Anniversary Athlete Search Continues

The search for Universal's next athletes continues. As applications have been coming in over the past month, we have been impressed by the enthusiasm and the quality of the next generation of athletes. We can’t wait to see who will make it all the way.

Store Spot: A1Supplements

A1Supplements, based in Knoxville, TN, is a nutritional supplement distributor and online wholesaler of sports nutrition and nutritional supplements. The site was created in 1999 after being in business as a distributor to gyms and stores in the Tennessee area for ten years. A1Supplements now has two retail stores and a centralized distribution center which ships to all states in the US and every country in the world.

Our partnership with A1Supplements has been strengthened through our value-add promotion initiative this year. Nick Reeves and his staff expanded our presence on his site with supportive email blasts, site merchandising, social media contests, and more. Most recently we’ve begun offering quality Animal content articles that complement their existing collection of articles as well.

According to Nick, our products have experienced “double digit growth” YTD. He continues, “With the unmatched quality products, promotional support, great-informative content, and social support, we’re looking forward to a strong finish in 2017 and an even better 2018!”

In a hyper-competitive industry filled with supplement companies, retailers, and e-commerce sites, we at Universal believe that A1Supplements has taken important action to stand out and rise above all the noise. The proof is in the pudding.

Get in the Loop

At Universal, we’re always open to partnering with our valued retailers in new and interesting ways. For example, we recently participated in a fun “loop giveaway” involving Bodybuilding.com and our brother brand, Animal. We gained well over 5k new Instagram followers as a result of this giveaway post which received more than 8,000 likes. This is just one creative idea. If you have one that you know worked for you, tell your Sales Rep straight away and maybe we can make it a reality!

Featured Video: The Ultimate Meal Replacement Shake with Chris Tuttle

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Sometimes extenuating circumstances prevent you from being able to eat a whole food meal. As bodybuilders, we can’t skip meals because meal frequency helps with our metabolic rate and overall progress. So what should we do? Instead of buying a meal replacement powder, we can make our own meal replacement shake with better ingredients. Take a look at how Chris Tuttle formulates the Ultimate Meal Replacement Shake.